Marketing Translations

Marketing & Advertising Translations

Culture-Centric Marketing Translation

Marketing translation services are unlike any other types of translations. With legal translations for instance, each word must be precise – translated verbatim, word-for-word. However, with an advertising translation project, evoking the right emotions and conveying the intended meaning of your message is vital. Considering all the different world cultures and slangs, it’s easy to see that marketing translation services require skill and an intimate knowledge of the target region.

There are countless stories of major corporations scratching entire marketing campaigns due to the mistranslation or cultural misuse of a single word. These ghastly errors are the fault of advertising translation companies that don’t consider the cultures in various world regions. The result is a simple word-to-word translation that fails to take into account the way a particular population perceives the message. Had the marketing translation company considered the culture of that specific region, they would have immediately known the language would be inappropriate.

Language Localization Eliminates Communication Barriers

Culture-centric types of marketing translation services are referred to as “localized translation.” Localization services involve detailing the correct spelling and definition, and – most importantly – the correct word use for a particular culture and geographic region. Additional slang meanings attached to a word or phrase are also taken into consideration when performing language localization.

Each culture has its own traditions, color connotations and culture-specific meanings of symbols and icons. These must be taken into consideration to produce a marketing message that rings true in every area of the world you wish to target. Language localization is a specialty of JR Language Translation Services.

Advertising & Marketing Translation Services for a Global Market

It takes more than a person who can simply read and write a foreign language to reach global markets. It takes someone who has lived and worked in an area… native speakers that understands the nuances that can completely alter the message you’re trying to convey, you need a team that can support your multilingual needs. Producing copy to market your product and services globally, requires the help of a professional and experienced translation company like JR Language.

Our staff includes native speakers, marketing translators, who will translate the emotion of your marketing message and motivate your target customers to take action. We’ll select a native-speaking advertising translation specialist with the talent and skills to communicate the message. That experienced marketing translator will have extensive marketing experience, so he/she will engage your target audience without cultural gaps that might otherwise result from working with a team that is inexperienced. This assures your company won’t ever make the list of marketing translation bloopers.

On Target Translation Services for Marketing Content

Is your company working with international customers and requires marketing material in multiple languages? JR Language Translation Services is ready to assist in translating advertising and marketing content into different languages while adapting its cultural nuances. From marketing collateral and brand promotion material to website content, we will take care of all your multichannel content.

Below is a list of marketing documents we work on regularly:

Advertising Translation Services in 100 Languages

For our clients their Multilingual marketing content has immense value in reaching diverse audiences and expanding market reach outside the U.S. with the same product offering they have today.

Our translation company tailors the translation of marketing  material for our clients in 100 languages, localizing it according to the region of the world required.  By assisting them in communicating their brand’s message in the preferred language of their target clients, they can effectively connect with customers across different cultural and linguistic backgrounds, promoting engagement and inclusivity and making their customers feel valued.

Learn About Translation

Learn More about Marketing and Advertising Translations

For more information about Marketing Translation Services,
call us today at 866-389-5036
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