JR Language is eager to attend the upcoming annual GALA Language of Business Conference starting on March 23rd. This year the Globalization and Localization Association conference will take place in Istanbul, Turkey’s largest city and one of the most populated cities in the world.
Istanbul is one of the few transcontinental cities in the world, occupying both Europe and Asia. The location of Istanbul, between Europe and the Middle East, fostered years of trade and cultural interaction. This historic and cultural city is an ideal backdrop for 2014’s gathering of the largest trade association for the language industry.
GALA’s main objective is to promote Globalization, Localization and Interpretation as vital elements to achieve success in a global marketplace of 500 language pairs. This year’s conference will focus on the growing interpretation services sector with several presentations geared toward the importance of interpretation as part of language services. There will be presentations on interpreting, translation and technology, as well as new technologies, and systems to aid the translation and interpreting service cycle. We also look forward to learning more about new trends like transcreation and Google Helpouts.
Participants travel from all over the world to attend GALA’s conferences. The organization has members from 40 countries and all continents represented.
GALA membership distribution follows:
– Europe: 60%
– North America: 28%
– South America: 5%
– Asia: 4%
– Africa: 2%
– Australia: 1%
Vendor demonstrations often serve as some of the most influential segments of the conference. We are excited to see our friends from Kilgray and Plunet, and to develop new alliances with providers of technology for the language industry. We are interested in learning more about Machine Translation providers to help us evaluate and compare different engines and see the evolution from last year’s offering.
Don’t forget to check our next blog post about lessons learned at Gala 2014, which will be published after the conference in April as an early spring gift to propel your multilingual audience.